Articles Published
AdExchanger.com - Traffic Arbitrage Is Out Of Control - February 24, 2017
https://adexchanger.com/the-sell-sider/traffic-arbitrage-control/
LinkedIn.com - DataXu Amps up Fraud Defense for Mayweather vs. McGregor - August 25, 2017
https://www.linkedin.com/pulse/dataxu-amps-up-fraud-defense-mayweather-vs-mcgregor-ken-van-every/
https://which-50.com/amping-ad-fraud-defense-mayweather-vs-mcgregor/
Articles Quoted
Buzzfeed.com - This Pro-Trump Website Run From Eastern Europe May Be The Worst Thing On The Internet - April 23, 2017
Digiday.com - Why brand pressure campaigns alone won’t derail Breitbart - March 2, 2017
https://digiday.com/marketing/breitbart-protest/
Digiday.com - Blast from the past: Pop-unders are back in vogue for ads - February 23, 2017
https://digiday.com/marketing/ad-tech-porn-unseen/
Digiday.com - From the Unintended Consequences Dept: Viewability mandates cause more ad clutter - March 23, 2017
https://digiday.com/marketing/viewability-unintended-consequences/
Digiday.com - How Big Sporting Events Become Magnets for Ad Fraud - August 28, 2017
https://digiday.com/marketing/big-sporting-events-become-magnets-ad-fraud/
Digiday.com - After Cutting Back Site List in March, JPMorgan Chase has Doubled the Number of Sites it Advertises on in the Past Six Months - October 9, 2017
Digiday.com - 'Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump - October 17, 2017
https://digiday.com/media/president-often-not-brand-safe-publishers-struggle-monetize-trump-bump/