DataXu                                                                                                                                                                      New York, NY
Senior Business Development Manager                                                                                                March 2016 - Present Business Development Manager, Publisher Relations & Mobile Partnerships                              July 2014 - March 2016

• Manage and execute all desktop, video, mobile, and native PMP buying activity for DataXu nationally overseeing over $13MM in spend annually
• Work directly with programmatic teams at every top publisher to negotiate and generate Deal ID access to their inventory
• Launched AlwaysOn/Evergreen PMP offering with over 1,800 unique Deal ID’s across hundreds of publishers generating net revenues of over $1MM annually
• Worked with engineers and developers to create and ship Private Marketplace Plan Builder to help internal users and self-serve clients to build custom PMP media plans to suit inventory needs
• Partner with every major SSP and have gained intimate knowledge of their supply mix and platform capabilities
• Serves as fraud/inventory quality expert, giving human touch to DataXu’s anti-fraud program and manually identifying and blocking bogus sites that technology partners don't catch
• Managed all 3rd party data partnerships for six months during internal transition

• Manager of one direct report hired June 2016

Microsoft Inc
Media Planner

• Sourced display inventory from top-tier third-party publishers for Microsoft Media Network and Exchange. Controlled all aspects of new deals from contract negotiations through tag implementation and ongoing optimizations
• Consistently managed supply to meet demand and hit gross profit margin goals set by leadership team
• Personally managed portfolio that has delivered over $30M in gross revenue and over $10M in net profit since July 2008
• Proficient in daily use of internal network reporting tools and external media research tools including Nielsen @plan and ComScore Media Metrix
• Network SME for advertiser and publisher opt-outs, custom targeting, ad verification, and creative acceptance policy
• Positioned network for successful audit and certification for IAB Network & Exchange Quality Assurance Guidelines
• Recognized as a “go-to” US Sourcing team contact for many Sales, Ad Operations, Program Management, Accounts Payable, and International Sourcing teams
• Extensive use of ad platforms including Atlas AdMarket, Atlas Media Console, Microsoft AdExpert and PubCenter, AppNexus Console, and Revv by Rubicon 
• Led Ad Verification v-team to test and select vendor of choice.  Extensive product knowledge of DoubleVerify, ComScore VCE, Integral Ad Science, and Project Sunblock
• Creator of best practices for impression/click fraud identification and monthly fraud newsletter.  Worked with Legal and Accounting teams to withhold payment from scammers

• Participated in post-acquisition transition of publisher accounts from DRIVEpm to Microsoft Media Network including all legal, financial, and operational matters
• Managed and optimized publisher deals to 40% gross profit margins
• Provided all Custom Category lists to national sales force for clients seeking custom audience targeting

• Worked with hundreds of long-tail publishers sourced direct and through the Right Media Exchange.  Utilized YieldManager ad serving platform and associated tools
• Maintained network quality control by monitoring ads and sites to eliminate fraudulent and obscene materials

• Enhanced consumer support of Edison Business District by producing and promoting image-enhancing and foot-traffic-building special events in the district

• Facilitator of all media requests and community appearances by players, mascot, and promotional guests 
• Supervisor of game day press box staff.  Wrote press releases, daily game reports and newsletters
• Administered website and digital marketing.  Designed and oversaw production of team baseball cards

• Sold and managed production of exterior painting contracts with earnings of $42k